Numeral42

What

You'll know it's time for transformation when you're

• Entering a new phase of growth
• Evolving with an audience that's moving faster than your brand
• Ready to align culture and vision so the organisation scales as one

The Numeral42 promise

"The Answer to the Ultimate Question is 42"
Douglas Adams, Hitchhiker's Guide to the Galaxy

• We help organisations get to '42' by making sense of who they are and how to grow - through transformative brand strategy, scalable systems, and resonant storytelling.

What getting to 42 looks like

• Strategy: Defining positioning, portfolio, identity, and employer value propositions to sharpen distinctiveness and drive growth.
• Systems: Building AI-enabled governance, tools, and capabilities that scale consistent brand experiences and accelerate innovation.
• Storytelling: Translating strategy into narratives and campaigns that resonate across culture, markets, and media.

How

The Numeral42 collaboration model

• Backed by 25 years of international experience, we bring hands-on senior brand leadership - embedded, fractional, or advisory - from strategy through execution.
• We assemble a trusted network across research, design, and marketing, swiftly and precisely matched to the moment and ambition.
• Whether it's creation, repositioning, or full-scale transformation, we step in at the inflection points that alter trajectory - shaping strategy, then leading delivery.

The '42 framework'

• Whatever the challenge, we begin by identifying the question that unlocks your next phase. Then we answer it, build the system, embed it and evolve it - helping you align, execute and advance toward your 42.
  1. Question: Interrogate market, culture, customer, and company signals to understand what's changing and why it matters.
  2. Answer: Articulate the central idea that gives direction and coherence.
  3. Build: Translate strategy into symbols, stories, and structures that make meaning actionable.
  4. Embed: Activate the system so teams and experiences embody the brand consistently.
  5. Evolve: Review, recalibrate, and feed learnings into the next cycle.

What sets us apart

• From strategy to execution - operationalised for real-world impact.
• Proven across sectors - B2B, B2C, and public sector transformation.
• Senior-led, end-to-end - no handoffs.

Who

Remona Duquesne

Founder & Principal Consultant

• LinkedIn
LinkedIn

Senior global brand transformation leadership

25 years across New York, Paris, and APAC, shaping iconic brands for multinationals and high-growth regional leaders.

What Remona has led

• Complex repositioning and rebranding exercises
• New brand creation and employer brand programmes
• Global and regional go-to-market campaigns
• Brand systems and capabilities that turn strategy into behaviour

Background

Former strategy head at Ogilvy, FutureBrand, and Edelman.
Most recently Group Director of Brand & Creative at PropertyGuru, leading its brand transformation from IPO to exit.

Selected experience:

Where

Tell us where you're headed next and what's getting in the way.

Whether you're on the cusp of an inflection point or looking for clearer bearings, we're here to help you chart the path to your 42.