About

“The answer to the ultimate question of life, the universe, and everything…is 42”

— Douglas Adams, The Hitchhiker’s Guide to the Galaxy

Numeral42 is a brand growth & transformation consultancy. We took the number ‘42’ as our name, and as a promise: that behind every organisation’s complexity is a clear answer, and that finding it is only half the job. The other half is our 42 Framework – the five-phase method we run every engagement through, from making sense of who our clients are becoming, to building how they grow.

We don't stop at strategy. We carry it through. Working alongside your team – not outside it – we translate direction into action across systems, teams, and decision-making, building internal capability as we go, and bringing in the right partners where needed.

Every Numeral42 leader is a senior practitioner. We've held the roles our clients sit in, leading brand growth and transformation, owning P&L, and navigating complexity from the inside. That experience shapes how we think, what we prioritise, and how we turn strategy into decisions that hold at leadership level.

Leadership

Remona Duquesne

Remona Duquesne

Founder & Principal Consultant

25 years in global brand transformation leadership across New York, Paris, and Asia Pacific, shaping iconic brands for multinationals and high-growth regional leaders.

  • Former CSO at top-tier global consultancies including Edelman, Ogilvy, MullenLowe, Futurebrand and Dragon Rouge.
  • Most recently Group Director of Brand & Creative at PropertyGuru, leading its multi-market brand transformation from IPO to exit.
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Joan Yeoh

Joan Yeoh

Principal Consultant

20 years as a commercially-led brand and growth leader, leading go-to-market, omnichannel expansion, and direct-to-consumer growth across APAC.

  • Former leadership roles at Nike, Sephora, Love, Bonito, and Havaianas, with full P&L ownership across brand, retail, e-commerce, and category – spanning global MNCs to high-growth scaling brands.
  • Founder of Mizz Dazzle and alumna of Ogilvy and FCB, bringing an entrepreneurial lens and a proven record of sustained double-digit growth.
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Jacques Duquesne

Jacques Duquesne

Co-Founder & Operations Director

Over two decades across Southeast Asia spanning digital platforms, financial services, and brand consulting, building operations, client portfolios, and delivery systems across multiple markets.

Co-founder of Numeral42 and previously General Manager of AlloExpat.com, where he led its expansion into a multi-market regional operation. Earlier roles covered institutional client management and cross-border financing coordination. Holds a Master's in Management from SKEMA Business School (Grandes Écoles programme, France).

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Relevant Experience

Includes both Numeral42 engagements and work our consultants led in previous in-house and agency roles. Case studies available on request. Get in touch

Bawah Reserve – Brand Audit, Brand Strategy & Identity, Employer Brand
CIMB – Full-Scale Transformation & Go-To-Market
Hard Rock Hotel – Go-To-Market
Havaianas – Go-To-Market
J&J Vision Care – Go-To-Market
Khazanah – Brand Audit, Brand Strategy & Identity
Love, Bonito – Brand Strategy & Go-To-Market
M1 – Capability Building & Employer Brand
Maxis – Go-To-Market
National Youth Council – Brand Audit, Brand Strategy & Go-To-Market
Nestlé – Go-To-Market
Ngee Ann Polytechnic – Brand Audit & Brand Strategy
Nike – Go-To-Market
NUS – Brand Audit & Brand Strategy
Petronas – Brand Audit, Brand Strategy & Identity, Brand Portfolio
PropertyGuru Group – Full-Scale Transformation, Employer Brand & Go-To-Market
Sephora – Go-To-Market
Singapore Armed Forces – Brand Audit & Brand Strategy
Singapore Police Force – Full-Scale Transformation
SUSS – Brand Audit & Brand Strategy
Unilever – Brand Strategy & Go-To-Market
Mentoring SG – Brand Strategy & Go-To-Market

Featured experience

  1. Project

    Brand strategy and campaign architecture for a youth development programme under Singapore's National Youth Council.

    Outcome

    • –Achieved 3 million impressions and 100,000 unique accounts reached across the campaign period.
    • –Drove a 50% increase in conversion pre- to post-campaign, demonstrating direct commercial impact alongside brand growth.
    • –Engaged 15,000 youths through campaign activations, including Singapore's first youth-powered reality format developed as part of the programme.

    Singapore's National Mentoring Movement

    50%uplift in conversion

  2. Project

    Full-scale brand transformation for a regional proptech leader navigating IPO and market expansion.

    Outcome

    • –Contributed to double-digit revenue growth over the transformation period, alongside a billion-dollar exit.
    • –Delivered a 9% uplift in brand preference following launch of the new brand.
    • –Built an AI-enabled in-house creative studio, reducing outsourced agency costs by 30% and accelerating delivery by 50%.

    SEA's proptech leader

    Double-digitrevenue growth

  3. Project

    Full market reset and scale for Southeast Asia's largest women's fashion DTC brand.

    Outcome

    • –Delivered high double-digit year-on-year growth with sustained profitability.
    • –Scaled from near-zero to a fully integrated omnichannel operation across retail, e-commerce, and marketplaces.
    • –Transformed Malaysia into the company's second-largest global market.

    SEA's largest women's fashion DTC brand

    #2global market achieved